Health and senior care leads are mostly sold to licensed insurance agents, with a smaller senior care and patient market beside them.

What health and senior care lead companies sell

What the 82 companies in our health and senior care directory say they offer, read from their own websites.

Counts cover everything each company says it sells, which can include other verticals.

Real-time leads lead the table at 64 of 82 sellers and exclusive leads at 55, but 20 also sell shared leads and 20 aged leads, a wider spread than most verticals. Live transfers at 37 and inbound calls at 36 mean many buyers expect a phone call as well as a form; Juiced distributes web leads, so calls need separate call tracking. Data and lists at 15 and appointments at 13 round out a market where the same consumer may be sold several ways over time.

What health and senior care leads are screened for

Screens split by buyer: insurance sellers screen on age, eligibility and coverage, and senior care sellers screen on the care need and who pays.

• Age and eligibility. Thirteen sellers target people about to age into Medicare or already eligible, several confirm age before delivery, and a few tag Medicare leads by enrollment window. One seller also credits a lead whose age does not match what the person stated.
• The care need and who decides. Senior care sellers ask about care requirements, urgency, budget and the ability to pay, and one notes that the person filling the form is often an adult child deciding for a parent. One wants private-pay families seeking non-medical care, and one does not pay for job seekers or Medicaid-only payers.
• Coverage and plan interest. Insurance sellers capture current coverage and the plan of interest, such as an Advantage plan, a supplement, drug coverage or final expense, and one sells Medicare leads with no carrier filtering.
• A real, reachable person. Seven sellers verify the phone with a text code, and several have a call center or live screener confirm interest before a lead or transfer goes out. Disconnected or wrong numbers are the most common return reason in this vertical.
• Language and duplicates. Several sellers credit leads that do not speak English, one accepts no other return, and duplicates are a credit reason at several.
• Licensed geography. Leads must land where the buyer can sell. Several sellers target by licensed state or county, and out-of-state or out-of-territory leads are a credit reason at several.

What a health and senior care lead has to carry

State is the most common filter, named by 37 sellers, followed by age at 24, ZIP or radius at 21, plan or lead type at 15, and county and income at 13 each. One senior care seller adds service type, care level, zones and time of day, and several sellers route calls by time of day or business hours.

Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.

The health and senior care fields

Field names and answer options checked against 6 public lead forms, form templates and posting specs in this market, October 2026.

Every lead starts with these

Provenance

This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.

What you need to decide on a lead is not what you need to sell it

Every field carries four switches rather than one required flag.

Ping with zip, state, care_type, care_recipient_relationship, care_location_zip, move_in_timeline, care_level and payment_method. That tells a buyer whether the person fits their care type and area before the bid, without exposing contact details.

Two markets under one name

Most of these 82 companies sell insurance leads. Sixty-five list at least one of Medicare, individual health, final expense or supplemental health, and their buyers are licensed agents, agencies and the marketing organizations that contract agents. Several sellers are those organizations: they sell leads only to agents contracted with them, ask for a producer number at registration, or make the buyer attest to a license, and one lets agency admins buy leads and assign them to their downline.

Beside them sits a smaller market with different buyers. Senior care referral services sell home care and senior living families to agencies and communities, one letting providers pay per contact or only when a family hires or moves in, and one sending leads on a non-exclusive basis to more than one agency. Patient generation companies sell chronically ill patients to medical supply, diabetic, pain management and similar providers, one of them offering short, mid or long forms and document retrieval.

Give each line its own lead type. The fields on this page are written for senior care referrals; Medicare, health insurance and final expense have their own pages and their own fields.

How sellers price, and how leads age

Fifty-three of the 82 price per lead, 32 quote a custom price, 19 price per call, 11 run bidding and ten charge a subscription or monthly fee. Ten charge per sale, four per transfer and four per appointment. One bid exchange lets agents set different bids by supplier, one charges only enough to beat the next bid, and one prices Medicare programs as fixed marketing agreements rather than per lead.

Age is a price dimension here. Aged leads are a product at 20 sellers, and several sell them in tiers by age, with older leads cheaper. Several sell leads that are exclusive only for a set period, one saying they then enter a shared pool unless the agent protects them, and some sell unsold leads later at a discount. Medicare demand is seasonal: several sellers run campaigns or pricing around the annual enrollment period, and one asks agents to book ahead.

Direct mail is the traffic source named most often, by ten sellers, ahead of email, social and search. Mailed responses arrive well after the mail date, so a mailer response and a web form should never share a lead type.

• Price aged leads as their own product, never as a cheaper copy of the fresh lead type.
• Tag each lead with its source, including direct mail, so returns can be traced.

What buyers commit, exclusivity and returns

Funding is published more often here than in most verticals: 17 sellers take a prepaid or funded account and nine keep a card on file, though 54 do not say. Seventeen set a minimum order, such as a minimum quantity per order, a daily or weekly minimum, a number of counties or a deposit that sets a spending limit, while 14 advertise no minimum. Twenty let buyers sign themselves up or check out online, and eight offer a test or pilot order first.

Fifty-five offer exclusive leads, but exclusivity is often qualified. Twenty also sell shared leads, several say how many buyers a shared lead reaches, and one no longer offers ZIP code exclusivity. Researchers found sellers whose homepages promise exclusive leads while their FAQs or terms say leads go to a small number of buyers or may have been resold. Read the agreement, not the homepage.

Most of the 82 say something about returns, and the terms are strict. Several say all sales are final or offer replacement rather than refunds, and several replace a lead only for disconnected numbers, duplicates, a wrong age or a lead outside the ordered territory. One also credits leads missing their consent record. No answer and lost interest are excluded at a few, and one says outright that it guarantees no return on investment.

Calls, consent and do-not-call

The phone runs through this vertical. Thirty-two companies run a call center or live transfer operation, and several bill a transfer only after a buffer or a set talk time. One counts missed calls toward the number of good transfers delivered, and several screen callers by IVR before connecting them. Juiced distributes web leads, so calls and transfers need separate call tracking.

Forty-six sellers say something about consent. Eighteen mention a consent certificate service, certificate or token, nine describe keeping or supplying the consent text, timestamps, IP addresses, screenshots or video of the form, and one shows the disclosure Medicare Advantage marketing uses on its form. One says certificates do not by themselves prove compliance.

Do-not-call statements cover 54 sellers but point in different directions. Eight say they scrub or screen leads against do-not-call lists, ten say the buyer alone is responsible, five use consent language that claims to apply even if a number is registered, and one has temporarily stopped selling one state's consumer data. One order form claims the rules do not apply to real-time leads. Do not rely on any seller's summary. The rules are published by the FCC and FTC.

Thirty-seven of these companies buy from publishers, affiliates, call centers or other lead vendors. Their rules include no incentivized or recycled traffic, consent records kept and supplied, and audit rights; payouts run per lead, per call or per action, and one holds them until the buyer pays. Keep a source sub ID on every lead you buy.

How Juiced runs a health and senior care lead business

1. Buyers fund a wallet

   Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.

2. Buyers set filters and caps, then bid

   Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.

3. Delivery goes where the buyer works

   By webhook into the buyer’s CRM, by email or by text.

4. Unsold leads go to your marketplace

   A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.

Related

• Health and senior care lead buyers and sellers: every company in this market, checked against its own website
• How to sell health and senior care leads: who buys, what to screen for and the order to build in

Frequently asked