How to Sell Health and Senior Care Leads
How to sell health and senior care leads to licensed agents, care providers and medical companies, each of whom buys a different lead.
Most buyers here are licensed insurance agents: 51 of the 82 sellers in our directory list Medicare leads and 46 individual health. A smaller group sells senior care referrals and patient leads to care providers and medical companies.
Leads are sold fresh, shared, aged and by phone. 55 sellers offer exclusive leads, 20 aged leads and 37 live transfers, and many buyers expect to choose among those. Capture age and eligibility for insurance buyers, and the care need and who pays for senior care buyers.
Sign buyers before you build traffic, have each fund a balance, and keep overflow ready. Seventeen sellers here already take prepaid accounts, so funded balances are familiar to these buyers.
Who buys health and senior care leads
Sellers in this vertical describe five kinds of buyers, and each wants a different lead.
| Buyer | What they buy | What to know |
|---|---|---|
| Licensed Medicare and health insurance agents | Exclusive real-time leads by state or county, new-to-Medicare and enrollment-window leads, and live transfers. | Thirteen sellers target people about to age into Medicare or already eligible. Agree licensed states, counties and age ranges first, and expect demand to rise around the enrollment period. |
| Agencies and marketing organizations | Lead programs for their contracted agents, sometimes bought centrally and assigned to a downline. | Several sellers sell only to agents contracted with them. If you sell to an agency, agree who funds the balance and how leads are routed to its agents. |
| Final expense and life agents | Senior leads from web forms, direct mail and telemarketing, often aged, ordered by county. | Direct mail is the most named traffic source here, and mailer responses arrive later than web leads. Keep them on their own lead type. |
| Home care agencies and senior living providers | Families seeking care, with the care type, urgency, budget and who pays. | One referral service charges only when a family moves in, and one sends each lead to more than one agency. Decide your exclusivity and billable event before the first lead. |
| Medical supply and patient programs | Patients who self-report fitting a program, such as diabetic, pain management or medical supply offers. | One patient generation seller requires prepayment before launch. Have these buyers fund a balance the same way. |
The health and senior care lead buyer directory lists every company we found that publicly buys or sells health and senior care leads, with what each one says it does. It is a research starting point, with no contact details.
What you are selling
What the 82 health and senior care lead companies in our directory say they offer:
| Product | Companies offering it |
|---|---|
| Exclusive leads | 55 of 82 |
| Real-time leads | 64 of 82 |
| Shared leads | 20 of 82 |
| Aged leads | 20 of 82 |
| Inbound calls | 36 of 82 |
| Live transfers | 37 of 82 |
| Booked appointments | 13 of 82 |
| Data or lists | 15 of 82 |
| Clicks | 11 of 82 |
Counts cover everything each company says it sells, which can include other verticals.
Start with exclusive real-time web leads, offered by 55 of the 82 sellers, on a lead type built for one buyer group. Aged leads and shared leads are common second products, while live transfers and inbound calls need separate call tracking because Juiced distributes web leads.
What to capture and screen for
- Age, and for Medicare, whether the person is about to age into Medicare or already enrolled.
- The plan or coverage of interest and the person's current coverage.
- State and county, matched to where the buyer is licensed or operates.
- For senior care: the care type, care level, urgency and how care will be paid for.
- Who the care is for, since an adult child often fills the form for a parent.
- A phone verified by text code or a live call.
- Language spoken, since non-English leads are a credit reason at a few sellers.
- A consent record and a source sub ID on every lead.
The field-by-field version is on the health and senior care lead distribution page.
Building it, in order
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Pick one buyer group per lead type
Insurance agents, care providers and medical companies want different leads. Build a separate lead type for each, with its own fields, rather than one health lead type for everyone.
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Sign buyers before you build traffic
Find buyers first. Get each agent's licensed states and counties, or each care provider's service area and care types, and how many leads they can work. Only then decide where to generate.
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Get every buyer to fund a balance
Seventeen sellers here already take prepaid accounts, and several set a minimum order. Skip free test leads, do not promise a number of leads by a date, and do not invoice afterward. In Juiced the buyer funds a wallet and is charged as each lead is delivered.
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Write the return policy before the first lead
List what gets credit, such as disconnected numbers, duplicates, wrong age, out-of-territory and non-English leads, and what does not, such as no answer or lost interest. Sellers here are strict, and buyers know it.
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Set expectations on the first call
Tell buyers how fast to call, which outcomes the return policy covers, and how exclusivity works. Explain that Medicare demand moves with the enrollment calendar. Buyers who hear this up front blame the leads less.
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Generate only where a funded buyer is waiting
Point traffic at the states and counties your funded buyers cover. A lead from a state where no buyer is licensed can only go to overflow.
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Let several buyers bid on each lead
Eleven sellers here already run bidding. Several buyers bidding usually beats one at a flat price. Buyers bid above your minimum and the highest bid wins in seconds, while each lead still goes to one buyer.
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Sell aged leads as their own product
Twenty sellers sell aged leads, often in tiers by age. In Juiced, leads no buyer takes go to your own marketplace, where the price falls until someone buys with Buy Now or a standing Buy Order.
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Keep a source sub ID on every lead
Thirty-seven companies here buy from publishers and vendors. Carry source_sub_id, including direct mail and telemarketing sources, so you can trace returns to the source and cut it.
What makes health and senior care different
- Most companies sell insurance leads to licensed agents: 51 of the 82 list Medicare and 46 individual health.
- Leads age on a price ladder: 20 sellers sell aged leads, often in tiers by age.
- The phone is central: 37 sell live transfers, 36 sell inbound calls and 32 run call centers.
- Buyers are gated: several sellers sell only to agents contracted with them or who confirm a license.
- Direct mail is the most named traffic source, and Medicare demand follows the enrollment calendar.
- Senior care referral buyers sometimes pay only when a family moves in, a billable event unlike any insurance lead.
Common mistakes
- Putting senior care referrals and Medicare leads in one lead type, so neither buyer gets the fields it needs.
- Selling aged leads as if they were fresh, or mixing mailer responses with web leads.
- Promising exclusive leads on the homepage while the terms allow sharing or resale.
- Giving free test leads or invoicing later instead of having buyers fund a balance first.
- Relying on a seller's summary of the do-not-call rules instead of reading the rules published by the FCC and FTC.
- Buying traffic in states where no funded buyer is licensed.
- Losing the source sub ID, so a bad publisher or mail drop cannot be traced and cut.
Related
- Health and senior care lead buyers and sellers: every company in this market, checked against its own website
- Health and senior care lead distribution: the fields, screens and routing for this market
- Pay-per-lead vs. pay-per-call: why selling records is simpler than selling live calls
Frequently asked
Who buys health and senior care leads?
Mostly licensed insurance agents, agencies and marketing organizations buying Medicare, individual health and final expense leads, plus home care agencies, senior living providers and medical supply companies buying referrals and patient leads.
Should I sell exclusive, shared or aged leads?
Start exclusive, since 55 of the 82 sellers offer it. Shared at 20 sellers and aged at 20 are common second products, but keep each on its own lead type and say plainly how many buyers a shared lead reaches.
What should a senior care lead include?
The care type, care level, move-in or start timeline, who the care is for, where care is needed and how it will be paid for, plus contact details, a consent record and a source sub ID.
How fast do these buyers expect leads?
In real time. 64 of the 82 sellers sell real-time leads. In Juiced, the highest bid wins in seconds and the lead goes by webhook into the buyer's CRM, email or text.
Do buyers here sign contracts?
Some do. 25 sellers say there is no long-term contract and ten use one, while several sell under insertion orders or purchase orders. Funding a balance up front protects you either way.
What happens to leads no buyer takes?
Have overflow ready. In Juiced, unsold leads go to your own marketplace, where the price falls until a buyer purchases with Buy Now or a standing Buy Order.
What do health and senior care leads sell for?
No prices are published here. Sellers rarely publish them, and what a health and senior care lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle health and senior care calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Selling health and senior care leads to more than one buyer?
Juiced is lead distribution software for companies that sell leads. Buyers fund a wallet and bid above your minimum, each lead goes to the highest bid in seconds, and leads that miss their first buyer go to your own marketplace instead of being lost.
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