Pay-Per-Lead Companies by Vertical

How to use this directory

Pay-per-lead companies are not interchangeable. Before comparing any two, establish which of the four types each one is (a generator, a reseller or broker, an end buyer, or a platform), because they sit at different points in the chain and are not competitors.

Listings are grouped by vertical, since lead definitions, products and buyers differ from one vertical to the next: what a legal buyer asks for has little to do with what a home services or insurance buyer asks for.

A listing here is not an endorsement and implies no relationship with Juiced. Each description paraphrases the company's own public marketing, which may not reflect current terms.

The four types of pay-per-lead company

“Pay-per-lead company” is used for four distinct businesses. Knowing which one you are talking to tells you what to ask.

GeneratorsProduce leads from their own traffic (paid media, content and SEO, comparison sites, call centers) and sell them. They own their supply, so they should be able to tell you where each lead came from.

Resellers and brokersBuy leads from other companies and sell them on to their own buyers. A reseller has buyers of its own and buys from vendors to fill their demand; a broker only matches supply to demand. Partnerships between them last when both sides make money with each other, not off each other. Ask how they police their sources and what their return rate looks like, because their quality is only as good as their vendors.

End buyersPurchase leads to work commercially themselves: a law firm, contractor, agency, lender or clinic. They are the demand side, and they appear in a directory like this when they publicly advertise that they buy.

Platforms and softwareSell the infrastructure rather than leads: routing, filtering, caps, ping post bidding, delivery and reconciliation. Juiced is one of these. They are not a source of leads and should not be compared with the three above.

One company, several roles

Some of these businesses do more than one job: an aggregator that also generates its own traffic, or a firm that buys leads and resells its overflow. Where a company's public site clearly describes both buying and selling, it is marked Both in its vertical directory rather than forced into one category.

By vertical

Each vertical has its own verified directory. Where a company works in more than one vertical, its listing shows the others, so you can follow it from one directory to the next.

187 companies Home Services Solar, roofing, HVAC, windows, remodeling and home warranty. 170 companies Insurance Auto, home, health, life, final expense and Medicare. 119 companies Lending and Financial Personal and business loans, merchant cash advance and auto finance. 97 companies Legal Personal injury, MVA, mass tort, workers’ compensation and other practice areas. 82 companies Health and Senior Care Addiction treatment, dental and medical patients, medical alert and senior care. 69 companies Mortgage Purchase, refinance, home equity and reverse mortgage. 69 companies Debt Relief Debt settlement, credit repair, tax relief and student loan relief. 55 companies Automotive Auto sales, auto warranty and auto services. 43 companies Real Estate Home buyer, home seller, motivated seller and agent referral. 27 companies Education Higher education and online degree programs.

By sub-vertical

Larger verticals split into markets with their own buyers. Each sub-vertical directory lists the companies whose own site names that market.

Legal: MVA, Personal Injury, SSDI, Mass Tort, Workers’ Compensation, Family Law, Bankruptcy, Estate Planning, Criminal Defense
Home Services: Roofing, Solar, Windows and Doors, Bath Remodel, HVAC, Gutter, Flooring, Siding, Plumbing, Kitchen Remodel, Pest Control, Home Security, Home Warranty, Moving, Electrical, Landscaping, Walk-In Tub and Stair Lift, Foundation and Basement, Restoration, Appliance Repair
Insurance: Auto Insurance, Health Insurance, Medicare, Life Insurance, Final Expense, Home Insurance
Real Estate: Motivated Seller
Lending and Financial: Business Loan and MCA, Personal Loan, Auto Loan
Debt Relief: Tax Relief, Credit Repair
Automotive: Auto Warranty

How companies are verified

The same two tests are applied to every candidate, in every vertical. A company is listed only if both are satisfied from its own public website.

It has a real, reachable website

A live site that identifies the company. Parked domains, dead links and pages that are only a form are not enough.
That site publicly states it buys or sells leads

In the company's own words, on its own pages. “We generate leads for our clients” as an agency service does not qualify; buying leads, selling leads, or operating a marketplace in them does.

The tests rule out several kinds of company that look like a match at first glance:

Agencies that run campaigns for clients on a retainer or ad-spend fee, without trading leads as a product.
Intake, CRM and AI tools that act on leads a company already has, rather than buying or selling them.
Consumer-facing brands, such as a law firm's own marketing site or a consumer advice site, even where leads are evidently being generated behind it.
Companies in the right business but the wrong vertical, which are held for the directory where they belong.

What is deliberately absent

No contact names, email addresses or phone numbers, and no pricing. Contact details go stale and invite scraping; prices quoted second-hand are misleading because they omit which lead product, exclusivity and lead age they refer to. The pricing guide explains how to work out the number that applies to your own deal instead.

Before you contact anyone

Whichever side of the trade you are on, four things decided in advance save a great deal of wasted conversation.

The lead product. Data lead, live transfer call, booked appointment or signed case. These are different purchases, priced differently.
The lead definition. Required fields, geography, qualifying criteria, maximum lead age, exclusivity, consent. Vagueness here becomes every later dispute.
Return policy and window. What qualifies for credit, and how long the buyer has to raise it.
Your own numbers. Buyers: close rate on purchased leads and revenue per closed deal. Sellers: fully loaded cost per billed lead. If you are buying from a vendor to resell, know your own cost per lead, return rate and quality first; without that baseline every vendor looks good.

Terms used above are defined in the lead industry glossary, and the mechanics of the transaction are in what is pay per lead.

Frequently asked

What is a pay-per-lead company?

A company that sells leads, priced per delivered lead, rather than charging for advertising or a monthly retainer. The price is either agreed or set by buyers bidding above a minimum, and a seller can have buyers fund a balance that each lead is charged against. The seller carries the cost of producing each lead and is paid only for leads that meet the agreed definition. The term also gets applied to companies that buy on those terms, and to the software platforms that route and bill the leads.

What is the difference between a lead generation company and a pay-per-lead company?

Lead generation describes the activity; pay-per-lead describes how it is priced. A lead generation company can charge a retainer, a percentage of ad spend, or per lead. Only the last is a pay-per-lead arrangement, and it is the one where the company rather than the client pays for the advertising.

How do I find pay-per-lead companies in my industry?

Start with the vertical directory above rather than a general search, because buyers and lead definitions differ by vertical. Then check each candidate against the two verification tests on this page (a real site, publicly stating it buys or sells leads), which filters out the agencies and tools that only look like a match.

Are pay-per-lead companies worth using?

For a buyer, only if you know your close rate on cold purchased leads and your revenue per closed deal, and have intake capacity to contact leads within minutes. With those in place, pay-per-lead buys predictable unit cost and removes media risk. Without them, you cannot tell whether the price is profitable, and slow intake will produce poor results regardless of lead quality.

How can I tell whether a lead company is legitimate?

Look for a written lead definition, a stated return policy and window, verifiable delivery with timestamps and source, and willingness to start with a small instrumented test. Companies that resist all four are asking you to take lead quality on trust. A listing in this directory confirms only that the company publicly describes itself as trading leads. It is not a reference.

Do you take payment for listings?

No. Entries are added on the verification tests above and on nothing else. A listing is not an endorsement and implies no relationship with Juiced.

From Juiced

Selling leads to several of these buyers?

Juiced is lead distribution software for companies that sell leads. Buyers fund a wallet, set their own filters and caps, and bid above your minimum. The highest bid wins each lead in seconds, and delivery is by webhook, email or text, instead of each lead being placed by hand.

See how lead distribution works